I've done a little research, and apparently YouTube had this "three strikes" policy for quite some time.
| In a Feb. 12 statement, a YouTube spokesperson [...] highlighted a three-strikes policy that kicks users off the site who repeatedly upload material they don't own. -- BusinessWeek, February 13, 2007. |
Of course, don't expect to find that information in the documentation on the YouTube site. At most you'll find this: Repeat infringers' videos are removed and their accounts are terminated and permanently blocked from using YouTube. You'll notice that they don't specify exactly how many constitutes "repeat" infringements. By definition, "repeat" is more than one, but common sense would say that in this context, "repeat" would be SEVERAL instances over a VERY SHORT period of time. For YouTube's purposes, those three strikes could occur in a week, a month, a year, or even over a period of five years, and the effect would still be the same. It's three strikes for the life of your account, regardless of how often they occur. You'll notice that my third strike was almost a year after the first and eight months after the second. So even though I could not be seen as a "serial offender" in any sense of the term, I was still punished.
Why does YouTube behave in such a manner? Well, it's not because they want to. Clearly they could give a shit less what you upload to the site as it brings them traffic, and traffic equals eyeballs for their ads. The reason they delete videos left and right at the whim of big business is due to an evil piece of U.S. legislation known as the Digital Millennium Copyright Act (or DMCA for short). The DMCA was enacted to protect the interests of big business and reduce the fair use rights of consumers. To quote Wikipedia, one of the many faults of the DMCA is that it makes "it too easy for copyright owners to encourage website owners to take down infringing content and links when it may not in fact be infringing. When website owners receive a takedown notice it is in their interest not to challenge it, even if it is not clear if infringement is taking place, because if the potentially infringing content is taken down the website will not be held liable." So all big business has to do is send a notice to YouTube saying that an infringement is taking place, and YouTube will take the video down for fear of being held liable should the content actually be infringing. The person who uploaded the content then has the burden of proof, and must submit paperwork to YouTube to prove that they own the content and not the entity that sent YouTube the takedown notice. (If the uploader can provide proof, I guess the strike would be taken off their YouTube account and the video restored - but I don't know for sure.) So, yeah, the DMCA is crooked, as were the politicians who enacted it. The burden of proof should be on the entity that makes the claim of infringement. Right now anyone could claim that anything is infringing, and YouTube will gladly take it down no questions asked.
After learning of my account closure, I decided to see if I could find anything documented on the internet about YouTube having a "three strikes" policy (as that was the only reason I could surmise that my account was closed and ALL of my videos were deleted). As I previously mentioned, you'll find nothing on the YouTube site about it (search their Help section for "three" and nothing shows up regarding this matter). I found a few mentions of the policy in the blogs of some former YouTube users who also got their three strikes.
| I uploaded a good number of videos to YouTube, almost none of which I owned the copyright to, all of which I got from other sources on the internet. [...] On February 24, I received two emails, detailing how a video I had posted, a Saturday Night Live sketch in which President Bush asks a Santa Dick Cheney for an Xbox 360, had been rejected due to a third party notification of infringement. [...] Four days later, I received another notice, regarding a commercial for Google that aired on Nova. While I doubted that anyone cared enough about the commercial to actually report it, I was more concerned by this: "Please be aware this is the second video rejection for your account. If you receive one more video rejection, your account will be permanently disabled and you will lose all your previously uploaded videos." [...] On March 15, my account was deleted, and all my videos were removed. The reason? A minute-long clip from the show 24, taken poorly with a digital camera, showing that Google Earth was being used in the show. If that doesn't constitute fair use, I don't know what is. YouTube deleted my account, because as a repeat offender, I clearly posed a danger to the world, and had to be stopped. This included several videos I did own the copyright for, creating much problems for myself. I had to restore many of the embedded videos in my posts with Google Video versions. Anyway, I'm done with YouTube, almost. It is clear they have no interest in preserving a digital archive of video content for the future, and that I cannot rely on them for posterity. I will continue to look for video sharing services, but it is clear YouTube has value merely as a bandwidth saver, not as an actual utility for web publishing. Any video I link to or embed can dissapear at a moments notice because of an unrelated and questionably legal video. -- Nathan Weinberg, May 3, 2006. |
At least he was lucky enough to not only get a second notice, but one that actually mentioned the "three strikes" policy. I totally agree with what he says in the last few sentences. You CAN'T link to videos on YouTube without fear of having broken links in the not-too-distant future. I already have many broken YouTube links on my site, and they were only added a few months ago. I've shortened Nathan's blog to the above large paragraph, but you should definitely read the whole thing. Jim Thompson commented on Nathan and the "three strikes" policy in his blog:
| After having two videos rejected by YouTube, Weinberg finally ran afoul of a "three strikes and you're out" rule. [...] The three-strikes rule isn't documented in YouTube's policies, although they clearly state that they reserve the right to delete accounts that violate their copyright policies. -- Jim Thompson, May 3, 2006. |
A more recent blog post mentioning the "three strikes" policy was written by Clyde on November 3, 2007: When I began posting the Olbermann Videos on a daily basis just over a month ago, I already had two strikes on me at Youtube and its a three strikes and you're out law, regardless of whether it's right or wrong, fair or unfair, or if any of the deletions were fair or not.
Now you might be thinking, "Why don't you just create a new account and reupload all of the videos?" That's a bit easier said than done thanks to this:
| I've had a few clips deleted instantly, as soon as they are processed, for "terms of use" violations. That leads me to believe there is some kind of automated system to identify "inappropriate content" -- although obviously one that works extremely ineffectively. I can imagine a massive hash table of inappropriate videos! Now that's something with proprietary value to my mind... -- Paul Gallagher, July 2, 2006. |
I have actually tested this out, and it is true! I got a public YouTube account from BugMeNot (alt url), and tried to upload the watermarked FLV file that gave me my third strike (the first two were on unwatermarked RM files, same content but not the same files). Well, the Disco Inferno video was near-instantly rejected upon upload...
Added: November 04, 2007, 01:49 AM
Broadcast: Public Rejected (terms of use violation)
Raw File: mark_music_disco_vid_stu.flv
...even though I didn't give a description that indicated at all what the content was (my title description and keywords were random letters I typed without looking). I tried by renaming the file, and it was still near-instantly rejected (there was a slight one minute waiting period):
Added: November 04, 2007, 01:56 AM
Broadcast: Public Rejected (duplicate upload)
Raw File: fuck_youtube.flv
Since it is obvious that they've recorded a hash of this file, I tried to see what would happen if I transcoded it into a NEW FLV file. Since my desktop program was being wonky, I used the online Media Convert service. This worked! The banned video was now back online, though it has since been deleted by someone else who used that public account. So to get a banned file reposted you just need to reencode it to a new file. Quality will undoubtedly be lost in the process, so don't upload your master copies. Convert your masters to temps and uploaded those. Then if you need to re-upload a banned video, you just make a new temp from your master and upload that new temp.
Since they took down all of my videos after the third strike, and obviously kept hashes of the three files that were stricken, I wanted to see if they kept hashes of ALL of my video files that they deleted when they deleted my account. I had no problem uploading a copy of my Real Ghostbusters Original Promo watermarked FLV file, though it has since been deleted by someone else who used that public account. This proves that YouTube only keeps hashes of the three specific videos that notices were sent for. All others are not noted in their system and can be reuploaded without having to turn them into new files. Still, to be on the safe side, you're better off not uploading your originals, and following my advise regarding master and temp files.
I've said quite a lot, so to be fair, I'll let YouTube speak:
| "We feel we go above and beyond the DMCA law," says Glenn Brown, product counsel for YouTube and Google. Those additional measures include an automated takedown tool that can provide a quick search for copyrighted content, which YouTube offers to anyone who asks, he says. YouTube also has a 10-minute limit on videos, which limits abuse; a three-strikes provision that cancels the account of any three-time rule breaker; and a digital "hashing" feature that records when a file has been taken down to help prevent re-uploading of the same or similar material, he says. -- The Christian Science Monitor, March 23, 2007. |
If I ask, will they let me take their "automated takedown tool" for a spin? I like to play with new toys. Anyway, let's give YouTube another chance to speak their mind. Here's an excerpt from a February 13, 2007 BusinessWeek article which gives YouTube's official stance on the matters at hand:
| THREE STRIKES AND YOU'RE OUT YouTube has repeatedly said that it abides by the copyright laws, taking down infringing clips as soon as it is notified of their existence. The company also maintains that it has copyright-protection tools and is working on developing additional capabilities, which it will roll out over time. In a Feb. 12 statement, a YouTube spokesperson said that the company uses automated technology to prevent files from being uploaded again after it has received copyright infringement notices and removed the offending files. It also highlighted a three-strikes policy that kicks users off the site who repeatedly upload material they don't own. The spokesman said, however, that identifying copyrighted material on YouTube could not be a completely automated process because machines cannot tell whether the content owners want their clips to be uploaded for marketing and promotional purposes. "These matters are very complicated, and we are working with our partners to identify and solve these problems," said a spokesman. |
Ok, so right there in black and white YouTube admits to the hashing of flagged files and of the "three strikes" policy. That's great... too bad they don't choose to disclose that on their own site as well. The most important part of that excerpt is the quote from the YouTube spokesman in the last paragraph. Sony, the content owner of the Ghostbusters movie and DVD clips, DID provide those video clips for marketing and promotional purposes. So I was squarely within my rights to upload those videos to help with the promotion of the DVD box set.
The most insulting part of this whole incident is that, unlike the majority of YouTube users who upload videos (whether they own the content or not), I didn't upload any videos to "share" them. I uploaded them to promote my website, just as Sony created many of the clips to promote the DVD box set. I added text watermarks ("Ghostbusters - http://spookcentral.cjb.net") to every video so viewers would know where the video came from, and thus come to my site to see more Ghostbusters goodness. Every single one of the videos I had in my YouTube account can be found in higher quality, sans watermarks, right here on Spook Central. (The film clips provided by Sony for promotion of the 2005 box set are linked and require a special program to be downloadable.)
So the infringement notices and account shutdown accomplished squat in regards to removing the content from the net. All it did was take away the "ads" I was using to drive traffic to my site.
When I have the time I will create several new YouTube accounts and reupload the videos to them, with personal videos going into one account, and the rest being divided amongst the other accounts in a scheme I will determine later.
As a way of thanking YouTube for the great job they're doing taking down copyright infringing videos, get yourself a cold beverage and some popcorn, and enjoy the ENTIRE MOVIE of Ghostbusters in twelve parts, and dubbed in Italian, courtesy of YouTube user Maravilha7:
Thanks for keeping the world safe from those evil copyright infringers, YouTube.